“Insanity: doing the same thing over and over again and expecting different results.”… Albert Einstein.
Sometimes everyday can seem like a battle to get through the emails, deal with staff and operational issues, customer and delivery challenges and still make it home with sanity intact. The pressure to get the day job done leaves little room for thinking about tomorrow or the changes that could and should be made within the organisation to ensure future growth.
But failure to focus on the future can only result in more problems, more challenges and ultimately a business without a future. Often the term “Stick to the Knitting” coined by Tom Peter’s in “In Search of Excellence” is wrongly used as a reason not to change or adapt. In fact, Tom Peter was suggesting that organisations should focus on improving their own business rather than diversification.
So change shouldn’t be considered optional or elective but necessary for business growth. After all, do you really expect to grow your revenue next year by doing exactly the same things you did this year? Isn’t that the very definition of insanity made popular by Einstein?
Of course, for some organisations sales growth may be the result of external changes in the market, but you still have to make changes to turn those orders into delivery and revenue.
Plan for change now, rather than react to it later.
I am not saying that any change is good or that change should be made for the sake of change. Often changes are actually badly thought through because they are reactionary to external factors or because a lack of time has gone into considering the change to really understand the outcomes.
But change doesn’t have to be radical or significant, in fact often regular incremental change can be more effective and less disruptive to the organisation.
Don’t let failure stop change. Not all changes will be successful. Some will fail. That’s okay; remember the really lethal failure is the failure to change at all. So rather than make reactionary change or badly thought through change or worse still no change, start prioritising time in your diary (and those of your team) to consider and plan for change.
Make change proactive, not reactive: Make time for change.
Ask three questions each day:
- What changes do I need to stimulate business growth or deliver expected growth?
- What changes do I need to improve profit or operational efficiency?
- What changes are happening in the market or with competitors that the business needs to adapt to?
…and say goodbye to Groundhog Day.